TriggerEX increases digital and mobile advertising engagements by delivering "In The Moment" ad messages to desktop and mobile users.
Our technology is an ad-delivery enhancement tool designed to deliver more relevant ads to consumers across multiple platforms including ad exchanges. That’s right, with TriggerEX you can now deliver triggered advertising across ad exchanges! You want access to specific audience segments with the flexibility to target varying geographies and volumes and you want to maintain the productivity of direct buy but do so using an ad exchange, with TriggerEX you can have all of that.
Upload multiple ad creatives with triggers allowing specific ads to appear at the most relevant time. For example, a coffee company could advertise its cold beverages in areas experiencing warm weather, while simultaneously delivering hot beverage messages in cool climates.
TriggerEX is a platform which you can manage if you choose via your own private account or we’re happy to assist. You can upload as many ad creatives as you’d like, assign triggers to each ad individually, track metrics continuously, and manage all of this under one ad tag for placement into the ad delivery platform of your choice. TriggerEX ads can be delivered seamlessly to both direct and ad exchanges and can include any data point about a website visitor, from political interests to buying habits, to weather conditions and sports scores.
You no longer have to rely on chance or time of year to deliver the most relevant ad to your target audience, with TriggerEX you can upload as many ad creatives as you’d like, these ads can cover the gamut of conditions for delivery, and thanks to the automated platform your most impactful and engaging ad will be delivered in-the-moment.
Know with confidence that your ad is delivered timely and to an audience that can do something with it. Stop serving convertible automobile ads to locations currently experiencing rain, sleet, thunderstorms, and cool temps. Stop serving "Travel to Warm Destinations" ads to places where the temps are in the 80’s under sunny skies.
Drill deeper to deliver a specific message to your target audience. TriggerEX allows you the flexibility to include a wide-ranging series of ads so when the trigger variable that you’ve chosen is met the appropriate ad is delivered. Layer in multiple targeting technologies. TriggerEX works well when applied with additional targeting criteria such as first and third party data & retargeting producing deep contextual advertisements.
Weather conditions can be current and/or forecast and can include alerts, precipitation types and probabilities, wind speeds, temperatures, and more.
Triggers can be assigned individually or stacked on top of each other.
Flash & HTML5 capable (Video support coming soon)
Use your own ad design or use our creative design template to assist in the creation and when choosing to stamp-in the triggered data.
Place as many creatives as you’d like in the platform all managed by one ad tag.
Our team is available 9-5 to help with any questions you have. support@mytiwi.com
